Mr Akab has a solid background in communications, branding and advertising from his time with the WPP network, which preceded the appointment to his current role in 2012. Mr Akab holds a BSc in Industrial Management from Al Mansour University 1999.

Corporate Communications specialist with 18+ years of experience, including working at Dubai & IRAQ top Media houses, Marketing & advertising agencies, corporations such as Dar Al Khaleej and BPG/ WPP advertising & Zain.

Hayder has worked with numerous companies in the Media & Advertising field in the GCC & MENA + IRAQ region and planned and executed 600+ regional campaigns and ensure its messaging is projected to organizational standards, throughout all possible resources, internally & externally.

His experience includes:

  • Corporate branding.
  • Corporate responsibility – Sustainability
  • Corporate reputation and crisis communications.
  • Corporate internal and external communications.
  • Strategic media planning and buying.
  • Public Advocacy.
  • Public & Media relations.
  • Events Management.
  • Brand & Products activation / integration.

Trainings and courses:

  • Managing new media projects- BBC Academy  - London UK 2009. Professional diploma.
  • Brand Management – London school of public relations – London UK 2012
  • Telecoms Mini MBA – Telecoms Academy / informa – 2015.
  • Certified Sustainability practitioner – CSE – 2016.
  • Iraq Public Policy & leadership program – American university of Sharjah – UAE- 2017.  

Additional to many inhouse trainings in leadership, team building, time management, investment relations, & negotiations strategies.

He joined Zain Iraq on 2012 and he still holds the position as the Director of Corporate Communications and PR and he is leading the youth empowerment programs and enabling the entrepreneurs and startups ideas and projects.